ITS a dream. Dreams are extremely powerful and contagious. From dreams stem passion, which makes the most incredible things happen.
When all this started, very few of us really believed that the dream of a passionate girl from Trieste to support young creative talents to bloom and emerge could become true, in a small city with a very different vocation. But today, here we are, against all odds: the dream is well & alive, and it became the dream of all the talents participating in the contest. The dream of winning and seeing their own creativity effort become alive in the collections of international brands and maisons.
Most probably, to make ITS become what it is today in a big city like London, New York, Milan or Paris, would have required much broader resources. Maybe not even that would have helped to succeed, as competition is so tough that some similar activity could have frustrated the effort.
Today ITS is an established and recognized global reality, a very unique project in the world of creativity and for the young talents who overlook the international scene.
I wish continued and growing success to ITS, to the dream from which it was born and to all its so bold, almost incredible talents.