Eliana Zurlo

Italian, Born 7th December 1985

Tomorrow Special Award winner

Nowadays, people live a sedentary lifestyle that contributes to the overweight problem. According to the British health foundation, around 39% of UK adults are failing to meet recommendations for physical activity. Exercise is one of the best weight loss methods but it is difficult to permanently change lifestyle because of lack of motivation, leading to low mood and inaccurate weight perception. The idea of the project is to work against these difficulties through playful activities, looking to increase and motivate participation of individuals in physical activity, thereby encouraging them to become increasingly aware of the health benefits.

Tomorrow Special Award

For the very functional, interchangeable soles design which fuses style, performance and health. We woould love to offer her the chance to work with our designers and to access our footwear ateliers, both in Italy and China.