For Italian fashion, investing in young talents is quite simply a must. We are talking about the present here, not just the future, which at times becomes a pretext for procrastinating and putting off choices that should, on the other hand, be made quickly as well as boldly. Yes, because young talent must be nourished, promises must become reality. This does not always happen. We need to assimilate the principle of failure. Are we ready for this in Italy? Are the youngsters who will have to work hard and elaborate frustration aware of this? Are there businessmen out there who allow for this eventuality in their budgets, without missing out on the great opportunities offered? A serious project like ITS serves precisely for this purpose, to spread a new, more aware culture.